Levin is probably the smartest, most observant, most literate social/political commentator out there. Why is that the right decision for CBS, audience or sponsors? I dont need to be told how smart and strong women are, and how dumb men are. Look at the latest Purge movie.its about POC people running around killing White people. I like my man to act like a man and not line me. Katie Drews, Avenica, 12. Surprised? Its so insulting to reality. Check out this childrens cereal from Kelloggs, the box of which encourages young kids to choose their pronouns or even make up their own. The real issue for me isnt that they are showing more commercials of interracial couples but the fact that these companies are burying us in the number of commercials & completely exaggerating the actual numbers of interracial couples & transgender folks in these commercials. It would definitely save money in making the stupid ads, unless there is some stupid union actors contract to deal with. Our culture now is for everyone to whine and fight anonymously online against each other whether its based on race, gender, age (those damn millennials), sexuality, etc. Now Im actually paying attention to these commercials but not for the reason the advertisers are shooting for. Whats the difference between self-identifying as a feline instead of a different gender. This is a great idea, Thor. They have since spread their bullshit theories throughout the higher echelons of education. And I have nothing against her. Get out and enjoy your life, and leave those miserable techno-fascists behind. . LEARN MORE: 7 Ways to Support Diversity Marketing with Video . It has gotten so predictable now that if you see a white face in a commercial, it is almost automatic that the next face you will see is that of a black person. To your point, I ran across a study while doing research for this post that showed that despite enjoying far more representation in television ads than other minority races, blacks were also the group that thought they should be seeing much MORE of themselves in commercials by a wide margin. As the Cranky put it so well its obvious that people of color are simply plugged into white cultural settings. Thanks for the insightful post. Its safe, but it will take you away from this site to show you the video on YouTube. TV is unwatchable now, its vile. CBS has publicly stated that its reality shows will feature 50% non-white participants. In fact, you rarely see an ad without a person of colour. Unfortunately, the brainwashing has been so constant and so thorough that most have no idea. White people are the worst and everyone else is better. As a woman, I feel insulted by all the pandering that goes on towards females. Appreciate your thoughts, Robert. Mainly in the USA is Black pushed so hard. Those forces are not invisible, just flying under the general radar. When they come on, I mute them and wait until they are over. People of color in commercials usually do not get my attention and I do not buy their products. This is an expansion on the magic negro trope. I came from a very poor background and when I was applying for college there were grants for every demographic under the Sun save for straight white males. I havent noticed, but Ill be sure to listen for it now. Im all for diversity, but cmon, throw a skinny white chick a bone: I cant picture what light summer clothes will look like on me if every single model is dark-skinned, has a gorgeous mass of curly hair and a booty that everything looks good on. The remote works for us all no matter what race creed or color we are. Youd be wrong, of course. I cry for the state of America these days because as previously posted, I date back to much better days. Thats one of the things that bothers me most about this topic brands and advertisers and everyone else banging on endlessly about racism and diversity and inclusion, and then doing absolutely nothing fair, honest, equitable, or meaningful when they have the opportunity to actually be the change they say they want to see. The need to check boxes has destroyed any sense of creativity within our culture. African American families living in 2 million dollar, mid-century modern mountain homes, driving 60K cars. Plan to go the distance or dont go at all. Be loud! I doubt most have a problem with people of different backgrounds being represented. Diverse thoughts are contagious, and they add significant value to the ideation process. Keep it coming. How dare you come after my little children like that? LBJ himself said about this act in 1964, we have the [black] vote for the next 100 years. But even a decade after this atrocious act, I can remember working side by side with many, many blacks at a Houston oil refinery who just wanted to provide the best they could for their families. In the UK you notice plenty of Indian/Arab + White couples. Thats captain vanilla. I plan on leaving the USA, if my husband and I have kids I dont see a promising future here for White children. And I 100% agree with what you said about the relationship between art, truth, and propaganda. factswhich the left say is RACISM and they hate facts: Not to mention the actual equipment all a financial burden on the parents. Now some black people say that fast food companies target them to make them obese and unhealthy and its racist that 70% of fast food ads have black person because it causes obesity among black people. Let them know that they have lost you as a customer. Michael Harvin, Senior Manager, Global Agency Relations at American Express. Apparently, these days there is "a lot of fuss over gaming "forcing diversity" and people getting upset that a character is gay, trans, etc." In a viral Twitter thread, self-described "straight white dude" gamer FightinCowboy decided to explain why this fuss is unjustified and give his opinion on why diversity in gaming is important. Its really too bad its come to this. Are tv ads only meant to target black purchasers? They are force-feeding something that is unnatural. But boy, Ive learned since then!! Because of course, white men are the only ones who ever mansplain. In some cities, the best and newest YMCAs are in mostly black neighborhoods. Why would they diminish the Christmas holiday to their potential customers? How can a company make any money by only advertising to %15 of the population. But this study will likely embolden even greater efforts to infuse more diversity in future commercial productions, I bet. Please explain what you mean by the statement the other problem is that all of these ads showing black people arent really representative of black people at all? You do know that Black people are not a monolithic group. . White, yes. The biggest lie I see every day in TV in ads is mixed couples with a white husband and black wife. Of course you are wrong. Imagine the reaction if a white actor portrayed MLK or Nelson Mandela in a film or play, or had the lead in The Lion King? Whats racist is the over representation of minorities in tv now. Blacks are slowly and methodically destroying this country theyve already poisoned the minds of all of our kids. I never use this word about Disney that Im about to because my mother taught me that it was a disgusting sexually connotated word that a lady would never say but you know, Disney SUCKS!!!! I dont know where it ends, but I hate the globalists for their evil, greed, and corruption, and try to contribute as little to their profits as possible. And before anyone gets their undies in a bundle, its a legitimate question to ask why black people (12 percent of the population) are given so much representation and white people are a shrinking minority in U.S. television commercials. American Marxism is a somewhat difficult read due to his command of the American English language, but Levin goes back in history and lays out the beginning foundations of every social and political upheaval we are experiencing now. The overall ethnic skew of the marketing/advertising industry is now 32.3 percent diverse, up from 30.8 percent a year ago. Its as if blonde men are too representative of the old America, and therefore are not shown. Ive wanted to ask a black person if they dont just feel really insulted by all this. Havent you heard, Anonymous? You cant change chromosomes. Walking into stores and walking out with shopping carts full of merchandise and doing smashing grabs at high-end jewelry stores and theyre always talking about how everybody trash talks them and they dont get any respect and they still blame Whitey for keeping them down. . However, it can be difficult to incorporate diversity in a way that feels authentic, rather than a forced reply to a growing demand. They act like its a miracle parading around a normal black person like normal black people are very few. But jeez, its getting worse and worse. Hi, Merle. Its true. I agree wholeheartedly. The worst is the man whos lamenting the loss of his afternoon because the white woman with him is selling her car. I agree with the commenter who said Maybe use no actors, there are some out there that are well made and entertaining.. Ive been in the brand/marketing/creative realm for over a decade and am really surprised at the overtness of this trend, while looking for photo stock. Nope, youre all wet, Anon. So now, the police officers are going to jail for doing their jobs and the they are erecting statues to honor the wonderful THUGS that resist arrest and the thugs families are winning the ghetto lottery. There was a shooting today in a predominantly black neighborhood where 13 people were shot by a young white male, the white male is claiming he was driven by the great replacement theory, of course I dont condone his violent act but it doesnt take much for The Fringe to react, these commercials that have erased the strong white male in our society will push many white males over the edge and into acts of violence against those they feel replaced by. For instance, when men are in ads they are in the periphery unless its a couple then its a black male and a white woman. (Ok, so sue me or yell at me, Im too old to care.). Its the preposterousness of the ads premises that makes so many commercials unwatchable. I always enjoy your comments, Criswell, and this may be your best yet. If only the other 95 percent of the U.S. population would do the same. This is the new WOKE CULTURE we are dealing with right now. I became republican for this reason. NFL merchandise commercials show virtually no whites in their merchandise ads, yet TV live shots of stadium crowds are almost entirely white audiences. Political leaders on both sides of the aisle continue to enrich themselves while we pay the price, war is big money and it is used as a distraction from from the things that are usually going on right under our noses. Someone should research who is actually creating these ads! Up or down, it seems to vary in concert with social signals sent by Facebook, the autocratic, data-collecting platform that has several times blocked my ads promoting this blog post and restricted my account for hate speech.. Gay Couple spends time together outdoors. The only true way to make your feelings known is to actually contact the companies directly & voicing your concerns & issues. You are simply noticing the obvious mile-wide chasm between the real world you live in and the forced-diversity agenda that seemingly all brands and advertisers are foisting upon us daily. Im not a writer and cant articulate the story like you did. Amen Robert! The worst part, however, is that the vast majority of the sleeping populace goes right along with it, happily complying with the activists demands and parroting the inclusive propaganda. When the roles are reversed, BOTH races are mentioned. Tribalism isnt going anywhere ever. Having Expectations to achieve as much as possible with persistence in spite of the obstacles and the snags that life presents. For instance: the commercial for a deodorant applied to the butt-cheeks where the spokestool says Im not a mathematician but 5/10 is greater than 0/10. ~insipid. Who exactly are the ads trying to reach? And I think a lot of people instinctively realize this even if they have difficulty expressing it. Remember that 70% of the US population openly practices Christian traditions. For me the clearest single point from your comment is that there is a very negative affect from all this woke & diversity advertising by alienating their main audience. Why hasnt someone filled a class action lawsuit against these high-tech giants for censorship?? Yet we continue to lower standards, bend the rules, to be politically correct, or diverse whatever. Its almost comical how they have seemed to disappear, when in reality its quite the opposite. That is how I deal. Speaking on the subject of underrepresentation of Latinos in advertising, heres what makes it even worse. There are WAY TOO MANY FOLK EARNING their LIVINGS! Ultimately, however, they will all fall in a spectacular, but awful manner, as all would-be tyrants do. Now everywhere I turn in commercials, I hear the copy saying everyone, all together, we, inclusive This breaks the irrefutable law in branding that you can not be all things to all peopleever. The dollar is becoming essentially worthless and history clearly shows the connection between the corruption of currency and the decline of civilization in terms of morality, prosperity and material wealth. If you get a chance, tell them what you think on social media, too . Sixty percent of American consumers consider diversity in advertising to be important and a further 40% have turned away from brands they felt weren't inclusive in their advertising. Black/white interracial marriages are 1%!!!!! We also noticed several auto agencies running the same awful holiday ads from the year before were looking at you Ford Trucks. https://en.wikipedia.org/wiki/Mother Published on February 05, 2021. There seems to be a concerted effort among companies to replace white people with black. If Im watching TV, and there are, say seven commercials on before another, often annoying, show promo during the long commercial break, six out of the seven commercials have black people, or mixed couples. But, as with most things, acceptance is growing as the real world begins to catch up. Thats why Im voting for the D. Thats the political mentality of so many of us. And that, right now, is one of the biggest reasons the world is such a hot mess right now. Also, another very subtle message was an ad that had Grandma and Grandpa sitting in the backyard with their grandson and granddaughter running towards them. It is amazing to me in this day & age, public high-tech companies such as Microsoft, Facebook, Twitter, Snapchat etc. They parade black people around to try and prove that most blacks can be upstanding. Well before this subject matter was put forward, I had wanted to send Rob a private email about this (and regarding the pussifaction [excuse my terminology]) about this subject. I just think you dont like being manipulated. Always use the Golden Rule. Do not hurt others in any way. We need to go back to where white men were portrayed honestly and accurately as being masculine and strong. One of the best ways to portray diversity in your marketing is to use real customers and real stories. Thanks, Jackson. Anything goes now.save for Christmas that is. Sir, step away from the bandwagon, and slowly back away!, said the advertising police to the insincere advertiser. They say there is no war on Christmas. I know that a lot of people saw those posts, but no one was willing to touch the topic with a ten-foot pole. Yes and the bumbling, idiotic White male is overplayed too. It basically said ALL WHITES ARE RACIST. Take a moment to write a quick email, tweet, or Facebook post to some of these companies who are pushing this forced-diversity agenda. being represented in advertising, or anywhere else in media, but when you focus ads on anything other than what youre trying to sell, youre hurting yourself. Its coercive propaganda in the background of each of these commercials repeated 1000s of times each day. It drives me nuts, and for so long I have felt like I am the only one who gets worked up about it. because thats racist.. But its the talking-about-it part thats hard. Well that thought lasted about a minute because now that is probably the most common representation you see on tv ads today. It seems the same to me as a pregnant male having a baby. The irony is, as Im trying to do work for regional brands, our demographic is mainly rural ranchers and small business owners. The Adweek article tries to spin this discrepancy by moving the goal posts to talk about the global population (of which Muslims make up about 25 percent), but by the time the reader gets there, the agenda is already clear. And again, your comments about the roles blacks have in commercials were dead on. The latest news, trends, strategies, and thinking from our industry-leading publications and the wider marketing community. there are rows and rows of subsidized homes, with yards and a garage (meaning a sizeable chunk of the cost was paid for by taxpayers)..i have no garage and have to hope some of my irritating white trash neighbors dont have their buddies park in MY designated spot. Where are the Asians? And theyre shown eating burgers, guzzling beer, and lying on the couch with a remote when theyre not robbing houses. Its there, its part of our history, its part of who we are. The sad part is, as you said, seeing this absurd over-representation of black people day in and day out begins to do more than just annoy after a while. I guarantee that 90%+ of Lowes products are purchased by people that celebrate Christmas. Predictably, not one person had the courage to comment. Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks, he founded Jeremys Razors as an alternative to Harrys, https://fox59.com/business/press-releases/ein-presswire/606081233/extreme-reach-study-finds-increase-in-percent-of-white-people-seen-and-male-voices-heard-in-video-ad-creative-in-2022/, a brand like Chewy that works so hard to deliver positive experiences. Advertising is just the tip of this rather large iceberg. Walk down a jetway at Hartsfield or any airport. More and more people are becoming convinced that all of the things you mentioned are part of a globalist agenda to weaken Western nations and allow organizations such as the United Nations, the World Economic Forum, and the World Health Organization to gain power and control. (Witness attempts to reboot the film Annie, The Wonder Years TV show, and Marvel and Disneys efforts to replace white characters with characters of color, and even change their genders and sexual orientations.). Super Bowl commercials will be viewed with an especially critical eye on Sunday as a tangible indication of how the ad world has responded to the calls to fix . There are upper middle class black people who do and buy things that other upper middle class people do. Since the companys announcement, I now use the Qwant or Brave search engines instead. (Thats got to be by far the most unrealistic thing Ive seen all day. One last point. Teaching that erotic lust and egoism is the highest achievement of mankind. Amen to that Debra!!! Ive been retired for 9 months now and I have been watching a lot of TV lately. Ive noticed this for a long time now. I dont need to tell you that we live in a hyper-politically-correct society. Awakening normies are providing me with much merriment. Sorry it does not even out to put mostly blacks in front of the camera while keeping the behind the camera jobs for whites Except for a few superstar talents, people in front of the camera make less long term and have short careers compared to people behind it. In Europe they didnt have a problem with a blonde male lead who was strong-looking. They are a very loud and sometimes violent minority. Personally, I dont like being forced to accept anything by people that have an agenda to change society to their follies. But the point is in The Cranky Creatives response, which is spot on. Its just where we are. I used to vote Democrat.but now, I would never vote for one again. But most people dont see this. I suspect the marketing person has they gender, birthing person, 28 years old, white, in a cube on Madison Avenue, nose ring and purple hair. Everyone knows that representation is important. The report highlights the following 10 demographics that are shaping the fabric in the United States: Over the last 50 years, almost 59 million immigrants have entered the country, mostly from Asia and Latin America. If you look at the Hollywood films he made in the 1960sThe War Lord, Planet of the Apes, The Omega Man etc..he dies at the end or loses. I have been calling these commercial actors as vaguely non-white, This way, the Ad execs avoid pigeon-holing any one raceoh, except the whites where the bearded dad is goofy and the rest of the white family are redheads. And, guess what?