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TropicalSmoothie.com. I think the biggest shift will take place for those restaurants that can't be open right now. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's sustainable growth, the success of its franchisees, and the execution of the brand's Inspire Better mission. "We were in a good place! And that really got us down this road of: What is our purpose? You may opt-out by. The company's goal is to . He is directly responsible for selling more than 800 franchises. Join our Franchise Family. I started working at a young age and because of my early drive, have been involved in a variety of industries and performed many different jobs. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. which of the following is not characteristic of groupthink SPEED Right next to that is our relationship with our Franchise Owners. We strive to continue to harness these relationships in this way and feel that this approach will continue to fuel our success. So I actually see myself very much like our consumer who wants to make better choices, but you know what? A presentation for a board is focused on very different things than a franchisee roadshow. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. And was one in place already? I think all natural, whole fruit, and the ability to substitute while also having some really great baseline recipes that we have out there. The success of our brand is about the talent and drive of our talented executives and Support Center team. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. Not the Charles Watson you were looking for? in December 2018. CEO Charles Watson, . "When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. . Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. Now were really taking the lead from our franchisees and building out DMAs organically from outside them. Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. Atlanta, GA ( RestaurantNews.com ) Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a tropical twist, continues its . It is for information purposes only. charles watson tropical smoothie net worth. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes. Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. Its getting involved in the local community. Yes, it has a brand name on it, but it is Bill and Sally Smith on the corner and theyre entrepreneurs. NET WORTH * LIQUID CAPITAL/CASH . In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". To what factors do you attribute the growth of the chain in recent years, and to its staying power? We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. The offerings have evolved over the years to include a menu of breakfast and lunch items beyond smoothies. But I would tell you that what has ultimately driven this brand is our franchisees and it is our culture, right? I dont believe that the people side of our business is dead.. Beyond just smoothies, we serve better-for-you . Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. How do you feel about franchise advisory councils? 770-580-2333, NRN Editors Discuss Digital Engagement with CMO Deborah von Kutzleben, In Her Own Words: Tropical Smoothie Cafe franchisees gain Cheryl Fletchers support, Tropical Smoothie Cafe Opens First Double Drive-Thru Location. What were the one or two unique challenges that you faced upon taking over as CEO? Charles Watson is Chief Executive Officer at Tropical Smoothie Cafe Corp. See Charles Watson's compensation, career history, education, & memberships. Over the next five years, our goals are to reach 1,500 cafes open across the U.S., with over 18% profitability for our franchisees on average volumes in excess of $1M, all with very high operational satisfaction for our guests. Tropical Smoothie Cafe, the leading national fast-casual cafe concept known for both its better-for-you smoothies and food with a tropical twist, announces the appointment of Charles Watson as the new Chief Executive Officer. Share Tweet Share Pin. See where were looking to grow to meet the incredible demand. The impact of the more formalized committees we have set up, and the close connection I have with TFC has gotten the system more comfortable with my style and thinking, and I believe, since trust is earned, I still have a long way to go, but am off to a good start. There is no assurance that you will do as well. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. And so I think thats only going to fuel our continued growth going forward. Such filing does not constitute approval by the Department of Law. 1117 Perimeter Center West, Suite W200 My predecessor did a great job, so most of the hesitancy candidly was, "will this guy be as good, will we have the same amount of success?" Yes, I am putting my mark on the brand and culture, but I have been around long enough not to stray too far from the DNA of the brand.". And the other misconception, whether you think its uber healthy or not so healthy, is that you, the consumer, the guest have all the choice in the world. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. From my VP of development officer to today as CEO, Ive been passionate about the brands vision. In 2018, when I was named CEO, we had more than 720 locations open nationwide. The Tropical Franchisee Council (TFC) was established in 2018 and has been invaluable for our growth. Day-to-day I would say my favorite is the Avocolada Smoothie. Beyond just smoothies, we serve better-for-you wraps, sandwiches, and flatbreads, and pride ourselves on living at the "intersection of taste, convenience, and hospitality." Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. The offering is by prospectus only. We like to call it chopping wood, meaning you dont decide when quitting time is; you simply get the work done. . Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. Southern-style, all the way! So another boldly flavored product, thats been a number one seller for gosh, probably five, six years at this point. Tropical Smoothie is a Georgia-based company that owns and operates a chain of restaurants serving smoothies, sandwiches, wraps, salads and soups. One of the biggest expenses seen in the income statement is $12 million spent in . Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. I was lucky enough to work with the founders of the business (and still do as they are board members) as well as work under our first CEO, who did an amazing job. So again, I mentioned earlier menu innovation. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc., and Hospitality Real Estate Counselors. Occhiogrosso: What challenges, if any, did you face in getting "buy-in" from the existing franchise community once you became CEO? And it has also driven franchise development and growth, so more units coming out. Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. He is a general assignment reporter and has covered a range . Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. 185 Industrial Pkwy, Site H. Branchburg. "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. What was your plan for the first 90 days? And those are the most important things that I do.. By Jonathan Maze on Jan. 24, 2019. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". And its been a heck of a ride, lots of growth, and I just really enjoying being able to scale this brand and bring healthier food and smoothies to the United States.. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. So weve been able to do that. Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. Watson discusses how and why the brand has seen a Q3 same-store sales jump of 19.5% during the pandemic Tropical Smoothie Cafe on franchisee success during COVID-19 | Nation's Restaurant News Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. Drain-Net Technologies. Tropical Smoothie Caf's recent momentum isn't just a snowball rolling downhillit's more like a full-on avalanche. For more information about owning a Tropical Smoothie Cafe franchise, complete our form! When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. We set company-wide strategic imperatives around these issues immediately.". Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. In July 2018, I was named interim CEO, and then permanent in December 2018.". Watch the complete interview here or start your journey in becoming a Tropical Smoothie Cafe Franchise Owner by completing our form. And so thats one of my favorites. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. John Joseph Dallier, 61, passed away suddenly at home after severe health complications. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. charles watson tropical smoothie net worth Charles Watson is currently an Atlanta-based correspondent for Fox News Mediacovering the southeastern portion of the United States. I may have been the smallest employee there (I had to stand on a tub used for busing tables just to reach the sink) but I had the biggest ambition. Youre paying for a premium product. Start Now! Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. . Occhiogrosso: How do you feel about franchise advisory councils? Did you foresee the level of growth the chain has experienced of late? Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. You are here: Home 1 / Clearway in the Community 2 / Uncategorised 3 / charles watson tropical smoothie net worth 12th June 2022 / in chopin sonata 2 analysis / by With the fast-casual spot gaining more recognition every year, there's a good chance that you won't be seeing your favorite Tropical Smoothie Cafe going anywhere anytime soon . So that would be my thoughts. From wraps to flatbreads to salads, Mr. Watson continues to solidly position Tropical Smoothie Cafe as a leader in the fast-casual, healthier lifestyle food category. How Much Do You Make Owning A Tropical Smoothie. It is, however, a "darn good chaser," he said and . I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC Charles Watson was named CEO in December 2018. The Version table provides details related to the release that this issue/RFE will be addressed. Watson has more than 10 years of experience with Tropical Smoothie Cafe and led our franchise development efforts since 2010. Please give our readers the "Elevator Pitch" for Tropical Smoothie Cafe? But we want to also have a higher calling of what were doing to be great individuals and great corporate citizens. Charles Watson, CEO Corporate Address . Knowing that those essential workers are not only in the healthcare fields, weve also extended our giving to grocery store, warehouse and post office employees. It is for information purposes only. With 158 cafe openings and 258 executed franchise agreements in 2022, the brand was able to achieve its 11th consecutive year of positive same-store-sales growth, a notable milestone in the franchise industry. Whats your favorite cuisine outside of Tropical Smoothie? *$1,009,803 System Wide Average Net Revenues. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Tropical Smoothie Cafe CEO Charles Watson admits that his brand isn't always at the leading edge when it comes to technology innovation. So more knowledge about our great food offerings is something that I would change a little bit. Fixed: Release in which this issue/RFE has been fixed.The release containing this fix may be available for download as an Early Access Release or a General Availability Release. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. Always number one, what I am focused on, is unit-level economics for our Franchise Owners. The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. Mark serves on the board of the Institute of Certified Franchise Executives. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. TropicalSmoothie.com. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Without our franchisees, committees, and council, I simply could not do this job. Some of our franchisees had the idea to donate smoothies to first responders and hospital workers in Atlanta. Tropical Smoothie Cafe has relationships with third-party sources which offer financing to cover the following: startup . *$1,009,803 System Wide Average Net Revenues. Call now and speak to a franchise development leader. So I would say our Island Green Detox is not my go-to, but I understand that should be my go-to from a health perspective. And at Tropical Smoothie Cafe, we really focus on the fresh ingredients. It was not possible for me to get involved in every project so I had to learn to let go and delegate. So whats your own personal favorite smoothie? Such filing does not constitute approval by the Department of Law. And so I dont know. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. As their franchise website states: "Tropical Smoothie Cafes menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Total revenues were $58 million while expenses were only $41 million, indicating a healthy profit margin of around 30%. What are the brands plans for expansion and are you eyeing an international presence? Occhiogrosso: What were the one or two unique challenges that you faced upon taking over as CEO? Its been quite the adventure since becoming the CEO in 2018, and Ive enjoyed every twist and turn in the road. Provide product innovation and innovation in general. Watson:"As a first time CEO, learning to view the business from a thinking vs. a doing mentality was a challenge I faced. Because 99% of Tropical Smoothie Cafe's system is franchisee-owned and operated, it was my goal to maintain consistency for them and move the company forward in the right direction, with a lot of reverence and respect for the past. As a 35 year veteran of the restaurant and franchise industry, I have always been fascinated by the challenges, risks, rewards, and day to day "work" a CEO faces when first taking the helm of an ongoing franchise organization. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Atlanta, GA. He sat down to do an interview with Tim Tang and talked about how his brand is innovating to meet the needs of todays consumers. In July 2018, I was named interim CEO, and then permanent in December 2018.". We want to be an escape for our consumers in this hectic world we live, and an incredible business model for our franchise partners It's an exciting time to be a fast-casual concept within this segment, specifically as the market size of the juice and smoothie bars industry is expected to increase by 2.3% in 2020, reaching nearly $3 billion in revenue across the globe. So just one shy of 100. On the other hand, its hard to beat a plate of spaghetti. 770-580-2333, Bold Women in the C-Suite: Cheryl Fletcher, Connect with People Who Have More Experience: Interview with Charles Watson, CEO of Tropical Smoothie Cafe, Tropical Smoothie Cafe Celebrates Spring With The Return Of Superfruit Smoothies. Theres an obvious answer for me here, and thats to put your heart into what you do. Since that time, he has led the company on its quest towards $1billion in sales by 2023. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's . The offering is by prospectus only. Such filing does not constitute approval by the Department of Law. Absolutely. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Such filing does not constitute approval by the Department of Law. Your results may differ. We have a jerk chicken quesadilla, we dont come out and just do a ham or turkey sandwich. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. And theyre in their communities. Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". Tropical Smoothie Cafe is rounding out yet another year of impressive growth. That ultimately is our vision for Tropical Smoothie Cafe. 1117 Perimeter Center West, Suite W200 26, 2021. And it has been a fantastic partnership because we can see the benefit of the dollars that were putting in. Occhiogrosso: Please give our readers the "Elevator Pitch" for Tropical Smoothie Cafe? A veteran hospitality professional . New York State Disclaimer: This advertisement is not an offering. The Tropical Franchisee Council (TFC) was established in 2018 and has been invaluable for our growth. Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. When Charles Watson became the new Tropical Smoothie Cafe CEO in 2019, the company claimed that it could be looking at $1 billion in sales in the next five years. Outside of smoothies, whats the top-selling non-smoothie product? Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. We gathered that feedback and used it to set goals and action plans for the company. 770-580-2333, NRN Editors Discuss Digital Engagement with CMO Deborah von Kutzleben, Tropical Smoothie Cafe Achieves New Milestones in 2022, These Will Be The 10 Fastest-Growing Restaurant Chains In 2023. He has been instrumental in developing the culture of Tropical Smoothie Cafe and earning the trust of our franchisees. When our franchisees are successful, the brand is successful. Mr. Watson was appointed the CEO position of. I am overjoyed to have the opportunity to lead such an incredible brand that has truly become a part of my DNA over many years, said Watson. For me, its about really making sure that those DMAs [distinct market areas] or those different cities are all well represented and well connected so that our brand can compete in those different cities. There is no assurance that you will do as well. Were proud to report that as of today, weve donated more than 200,000 smoothies to these hometown heroes, and were not done yet! Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. The brands dedication to Inspire Better in all aspects of the business resonated with me from day one. charles watson tropical smoothie cafe. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. The success of our brand is about the talent and drive of our talented executives and Support Center team. In this role, he is responsible for the brand's strategic vision and overall franchise performance. Really trying to understand how to see the world through a different stakeholders' eyes is something I still work on.". Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Passion is key in everything. NET WORTH * LIQUID CAPITAL/CASH AVAILABLE FOR INVESTMENT * *All fields required. Mr. Watson was appointed the CEO position of Tropical Smoothie Cafe in December 2018. In 2018, when I was named CEO, we had more than 720 locations open nationwide. We're a healthier, quick . Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. Cheryl Fletcher, Chief Development Officer of Tropical Smoothie Cafe, shares highlights of her career and leadership style in Franchising. 5 free lookups per month. So since I like it, and since we love Camp Sunshine, we may see that this fall. An offering can only be made by prospectus filed first with the Department of Law of the State of New York.