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The AP Stylebook is used by most of the news media. Select this link to access a printable . Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. As exemplified in the Pew Research study, people are getting information from sources other than traditional media. Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. D. a required responsibility of the PIO as outlined by NIMS.. This awareness-level training is suitable for new PIOs. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. Is there any restriction on the information to be released? A directory of your organizations Internet presence. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. Many different social media monitoring tools are available. C. Monitors costs related to the incident, and provides . 95% B. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. Do you know what to do to protect yourself and your family? endstream endobj 495 0 obj <. Select the correct definition Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. . Were people prepared for previous incidents? At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. (What will motivate them?). Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. Traditional media (print, radio, television). C. only required when dictated by the Incident Commander. (Unit 1), Describe the role and functions of the PIO. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. endstream endobj 1929 0 obj <. Always connect with the Incident Commander before making any statement to the media. Another way to express your key message B. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). Describe how to develop and execute a public awareness campaign. D. The ninety-five (95%) segment of the 95/5 concept, 5. This includes: More information on learning about the whole community is presented in Lesson 4. Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because: Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. For example, you can post videos, use social networking sites, and/or create a blog. In movies, shows, and literature, zombies are often depicted as being created by an infectious virus, which is passed on via bites and contact with bodily fluids. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Lets review the different types of communication tools in more detail, starting with print media. Email. In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. What will you change in future campaigns? This fundamental principle is the basis for public information in emergency management in this country. Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. Campaign topics can range from recruiting volunteers to fire safety. Timely updates and corrections to information in evolving incidents. 1. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. Remember to treat amateur journalists the same as you would any other journalistwith courtesy and respect. I would urge you to be careful whenever you travel, Smith said. . Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. Click on a program for additional information. These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. A defining characteristic of wiki technology is the ease with which pages can be created and updated. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. What are priorities within your organization? Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. These sites make it easy to establish networks of contacts. . In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. Even a few minutes of practice can make a big difference. (Unit 5). Public Information and Warning . Uses correct grammar and contains no spelling or punctuation errors. Once your campaign is implemented, the last step is to determine its success. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . They can be seasonallike hurricane preparedness week. Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. Time is a crucial element in any public awareness campaign. Unfortunately, these hazardous materials are creating a dangerous situation for all of us. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). Having such knowledge enables them to make informed choices that affect their health and well-being. Primary audience: FEMA IS-29.A is designed for the new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. Describe the role and function of the PIO. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. Chris Mrela wrote a dynamite report on this a couple of years ago. Blogs to cover events as they are happening. They have access to the officials. How knowledgeable is the audience on this topic? Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. The role of the PIO is the same regardless of the type or size of the event. 1928 0 obj <> endobj Your organization may have other format preferences, such as single-spaced and one-page only. A tornado strikes in the Midwest. Video sharing sites to expand or market a story, and. To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . Communication with internal agency personnel is A. not a role undertaken by a PIO. Example: Press Release Using Inverted Pyramid Format. They focus on specific issues or programs to move the public to take action. Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? C. is a failed theory and should not be used by modern public information officers. Speak to several members of the media at one time, especially during an incident. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. The Public Information Officer may also perform a key public information-monitoring role. The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. Coordinate information being distributed to ensure consistency with other agencies messages. A well-executed interview will likely not A. advance leaderships goals. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. In the next lesson you will learn how to communicate effectively when an incident happens. This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. The message should be: How will you get the message to your audience? Responsibilities of the Components of the ICS Organization. How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. (Incorrect), John enjoys boating, swimming, and fishing. Next you need to identifyhowyou will communicate. The Incident Command System is a fundamental element of emergency management. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. How or what can your community learn from these events? . If you need to build an email list, consider including a place for people to sign up on your Web site. More than 70% of the illnesses, hospitalizations and deaths are guys. The most important point is is an example of a transition phrase or: A. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. This course can provide a basic understanding of the PIO function for those new to the position. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. %%EOF Establish one that doesnt hinder operations but affords the media reasonable, legitimate access. Some important considerations to effectively use evolving media include developing: Now you have an understanding of the advantages and limitations of traditional and evolving media. This lesson reviews the four steps in creating a public awareness campaign. Increase community preparedness is not specific. Determine who your audience is, what they need to know, and what they already know. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. Social networking sites are online communities that connect people. When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. The role of a PIO can be executed by one person or as a team, depending on the emergency and what resources are available. For some incidents, implementing a media area may be an important way to manage the situation. For different audiences, you may need to write different products. Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. 50% C. 25% D. 5%, 9. Consider your resources and your role in ICS. Construct and deliver an appropriate crisis and emergency risk message. (Correct), The report was written by the officer. . The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. Salary Statistics for Public Information Officers. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. In their haste, each suffered minor injuries, including stitches for their son who cut his ankle on the glass of the first floor window. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. They will go other places to get other information (local citizen reactions, sidebar stories, etc.). As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). Treat all media fairlydo not play favorites with reporters. Supporting information can be described as: A. An important part of your role as a PIO is to communicate with your community before something happens. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. They can be timelesslike encouraging children to be active. Generally, there is no review before modifications are accepted. hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3 As a PIO, your target audiences include . Responds to the media while respecting restrictions on the release of sensitive information. Hundreds are so ill that they end up being admitted to the hospital. Expert Help. Admissions Fax: (301) 447-1658, Independent Study Program Serves as an advisor to the Incident Commander. Describe the target audiences for the PIO. Switchboard: (301) 447-1000 User: 4. Resident/Non-Resident, Trainer Program, etc. Describe the role of the PIO in an emergency. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. Television is the main source of news for Americans. You can find the complete list of courses in the Spanish language course list. For example: Active voice is clear, direct, and concise. With passive voice, the subject is thereceiverof the action. The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing.